New campaign aimed at talking to youth about marijuana use

By  | 

COLORADO SPRINGS, Colo. (KKTV) Talking to your kids about using marijuana can be awkward and uncomfortable for parents. The State of Colorado has created a "trusted adult" campaign, aimed at helping parents talk to their kids

The Colorado Department of Public Health and Environment announced the campaign as a way for parents, educators, coaches, mentors, and others to use tools, tips, and information to talk to youth about not using retail marijuana before age 21.

“This campaign is a priority for me,” Governor John Hickenlooper said in a statement. “Just because marijuana is legal in Colorado doesn’t mean it’s safe for our young people. As a parent, I know conversations like these aren’t always easy, but it’s important for parents, teachers and other trusted adults to share what they know about the legal and health consequences of underage marijuana use.”

The website provides tools on how to talk with youth at all different ages. It also provides information for coaches and teachers. It also discusses the laws surrounding marijuana and the effects it has on the health of using the drug.

"Our research shows underage marijuana use can impair brain development and keep Colorado kids from reaching their potential," said Dr. Larry Wolk, health department executive director and chief medical officer. "We also know parents and other trusted adults can make a big difference in whether young people choose to use marijuana."

CDPHE says a 2015 Healthy Kids Colorado survey found is a parent believes underage marijuana use is wrong, their children are four time less likely to use marijuana. The survey also found youth who have teachers who care, families with clear rules or parents willing to their children are nearly twice as likely not to use the drug.

Messages about the new campaign will soon appear on television, radio, social media and be run during prime time and Denver Broncos games.