In sports, it's an NFL world.... we're just living in it.
Case an point: The NFL is now putting regulations and restrictions on how we the media can present the "news." This week, I received and email from the league office informing me that TV stations could only put up to 45 seconds of content (practice video, player interviews, post-game press conferences) on our website. Since when does the NFL, or any other organization, own the rights to our video? The answer, THEY DON'T! However, we the media must comply because they hold the ultimate trump card. Our credentials. If we don't follow the new rules/regulations, our access to Broncos games and/or practices would be denied. That would be devastating to our news and do a disservice to our viewers.
What the NFL fails to recognize is local media serve as a vehicle of promotion for its product. We create excitement for football. For the past year, we at KKTV have allowed our viewers access to the Broncos locker room via our website by putting the "raw" video on www.kktv.com. We don't have time in our newscast to show you the entire 20 minutes of Jay Cutler's press conference or John Lynch's post game comments on the Raiders, but we could let you watch the video at your convenience. Kind of like, "On Demand Broncos." But those days are over. The NFL wants to limit and regulate the content that is out there for public consumption. Why? Because they can. They are king.
Ultimately, it's you the viewer that loses. Our newscast will still have the same content it always has. Broncos, Broncos and more Broncos. But your access to even more Broncos will be denied, courtesy of the NFL.
It is an NFL world. It is the most popular sport in the United States. Americans can't get enough of it. And now, the NFL is making sure of that.
If you have any questions or comments, send me an email at firstname.lastname@example.org
Until next time, keep living the Dream!
Jesse Kurtz, KKTV Sports Anchor/Reporter
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