King James Of Liverpool (Don Ward)

By: Don Ward
By: Don Ward

An American superstar now owns part of an English Superteam.

LEBRON AND LIVERPOOL

NBA superstar LeBron James is now a part owner of English Premiere League football (soccer) team Liverpool FC.  What?

It seems King James made that deal when his marketing company struck a deal for international representation with Fenway Sports, which owns the Boston Red Sox....and Liverpool FC!  I'm not a particular fan of Lebron (though he's great) or of the Red Sox (though they've been great)  but I love Liverpool (not so great right now)

I just sat in a stadium in Birmingham, England LAST SATURDAY and watched Liverpool play against and lose to a team called West Bromwich Albion.  I was in the 2nd row!  This picture was taken from my seat before the game (match).

Liverpool is one of the greatest teams in England, heck in the world..but not lately. The Reds from Merseyside have struggled. The fans are hoping that the newer American owners will do a better job of turning things around than the old American owners did.  They've already made a couple of big deals..selling one huge star for tens of millions of pounds and using that money to buy a couple of other huge (expensive) stars. Here's one of them, Uruguayan Luis Suarez on the left...again, picture taken from my seat!

Liverpool has won the English league title as much as any other team...but not since 1990!  They are not at the top of their game, but here's why I think LeBron James made a good decision.  The world loves soccer (except for us in the U.S.).  Asian countries seem to particularly love the English Premiere League. In fact Liverpool just announced a summer exhibition tour to China, Malaysia and South Korea.  Instead of being all but ignored with a U.S tour they'll be making new fans in Asia.  It takes money to make money..and if I had LeBron James money I'd buy part of Liverpool too.

Here's one last picture of my English equivalent to court-side seats at a Miami Heat game. 

The British soccer cynics are already all over this deal, dismissing it as silly and meaningless to a struggling former powerhouse of a team.  Maybe they're right but I hope they're wrong.  Maybe if LeBron James starts talking soccer (Kobe Bryant is a huge fan) then more Americans will appreciate a great sport. 

Some reports indicate that there's no word on when LeBron will actually go to Anfield (Liverpool's home stadium) to see a game (match).  I think there's a chance, a small chance, that I may get there before he does. I won't have seats as good as the ones I had in Birmingham...but LeBron will!

We'll talk again soon .

Don Ward

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