KKTV specializes in developing unique, customizable advertising opportunities across multiple platforms to help local advertisers connect with and engage local customers. Understanding your businesses client or customer helps us develop marketing plans and track the effectiveness of the campaigns. These marketing solutions include but are not limited to: Broadcast television, Digital sub-channels, Hyper-local websites; kktv.com, mobile and Community event sponsorships. KKTV offers the content that consumers use most from high-definition programming to one of the top local websites in Southern Colorado.

TVB 2010 Media Comparisons Study

TVB’s Media Comparisons Study has been a key source for cross-media comparisons since the 1970s. In 2010, Mobile and Engagement were added as new metrics. Among the key findings:

• Television reaches more people, and people spend significantly more time with television each day than they do with radio, newspapers, magazines, the internet, and mobile.
• Consumers credit television advertising with higher impact scores – and find TV ads more persuasive, influential and engaging than ads in competitive media.
• Broadcast television is noted as the key source for news – especially local news.
• Local broadcast television station websites connect with high percentages of consumers.

Source: tvb.org